Digital Solutions & Marketing Expert — Amman, Jordan

Moh’d Adeeb
Al Sayyed

A business leader blending digital marketing, ecosystem growth, and digital transformation — turning strategy into measurable brand growth across the Middle East and beyond.

  • Digital Solutions & Marketing Expert
  • Ecosystem Growth Strategist
  • Digital Asset Protection & Brand Development
  • MBA, CIPT, CISCM
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Portrait of Moh’d Adeeb Al Sayyed in his Amman office

Profile

Innovation, integrated with practical business solutions

Moh’d Adeeb Al Sayed is a distinguished business leader with a rich blend of expertise in digital marketing, strategic marketing, ecosystem growth, and digital transformation. With an MBA and certifications in professional training and supply chain management, he has cultivated a career that seamlessly integrates innovation with practical business solutions.

As a digital marketing professional, Moh’d has a deep understanding of market dynamics, consumer behavior, and the latest trends in the digital landscape. His ability to craft data-driven marketing strategies has consistently driven brand growth and customer engagement. In his role as Co-Founder and General Manager of Phi Business Development, he has successfully led marketing initiatives that have transformed businesses and expanded their market reach.

“Data-driven strategy is only half the craft — the other half is knowing the market, the people, and the moment.”

The Amman skyline at dusk, limestone hills glowing warm copper
Fig. 02 — Amman at dusk, the home marketJordan

Key areas of expertise

Five disciplines, one growth engine

  1. 01

    Digital Marketing & Strategy

    Creating and executing digital marketing campaigns that drive brand awareness, lead generation, and customer retention.

  2. 02

    Ecosystem Growth

    Developing strategies that foster organizational growth, market expansion, and brand positioning.

  3. 03

    Digital Transformation

    Leading initiatives that leverage technology to enhance business operations and customer experiences.

  4. 04

    Leadership & Team Development

    Building and mentoring high-performing teams in marketing, digital transformation, and business operations.

  5. 05

    Strategic Marketing & Public Relations

    Crafting and executing marketing campaigns that align with business objectives and resonate with target audiences.

A panoramic view of the Middle East at golden hour — desert dunes leading to a distant modern city skyline
Fig. 03 — Across the Middle Easton assignment

Notable achievements

Proof over promises

01

Phi Business Development

Spearheaded numerous digital marketing and business development initiatives that have driven significant growth for clients in various industries across the Middle East and abroad.

02

Marketing Campaigns

Successfully launched and managed marketing campaigns that increased brand visibility, customer engagement, and revenue for both local and international clients.

03

Industry Recognition

Known for his ability to blend traditional marketing strategies with cutting-edge digital techniques, contributing to the success of various high-profile projects.

Experience

A decade of building and advising

Full-time leadership

  1. May 2015 — Present

    Co-Founder / General Manager

    Phi Business Development, Amman, Jordan

    • Spearheaded the growth of Phi Business Development into a leading provider of integrated business solutions across business development, strategic marketing, and technology-driven transformation.
    • Developed and executed strategic plans aligned with market trends, ensuring the company consistently delivers value to clients.
    • Enhanced organizational efficiency through streamlined processes, improving client satisfaction and profitability.
    • Recruited and mentored a high-performing team, fostering a culture of continuous improvement and innovation.

  2. May 2014 — Present

    Co-Founder / Managing Partner

    Reflection Corner, Amman, Jordan

    • Led the development of offline marketing strategies and marketing production services, from campaigns to tangible marketing materials.
    • Secured high-profile clients with comprehensive offline marketing solutions — print materials, event marketing, and promotional items.
    • Developed a three-year strategic plan to strengthen market position and profitability.

  3. Apr 2014 — May 2015

    Co-Founder / Operations Manager

    Phi Consulting & Training, Amman, Jordan

    • Improved operational systems and processes, enhancing efficiency across the organization.
    • Increased the effectiveness of support services (HR, IT, Finance) through targeted improvements and coordination.
    • Managed budgeting, payroll, and invoicing with fiscal discipline and accurate financial reporting.

Consultancy practice

  1. 2022 — Present

    Marketing & Business Development Consultant

    5B Mall, Amman, Jordan

    • Tenant strategy & mix development — optimizing categories and zoning to improve customer experience and commercial performance.
    • Brand communication across internal and external channels for a consistent, engaging message.
    • Digital presence management, managerial structuring, and workflow advisory for scalable growth.

  2. 2022 — Present

    Marketing Strategy Consultant

    Abu Ghallous Bros Company, Amman, Jordan

    • Strategic guidance in sales and marketing to support growth and market expansion.
    • Advisory on brand development and product positioning with the executive team.

  3. 2019 — Present

    Marketing Business Development Consultant

    Al Zanbaka Est, Amman, Jordan

    • Business development consultancy focused on marketing, growth opportunities, and strategic partnerships.
    • Long-term marketing strategies and operational improvement insights aligned with market trends.

  4. 2017 — Present

    Sales and Marketing Strategy Consultant

    The Forest Park, Amman, Jordan

    • Strategic consultancy in sales and marketing, enhancing brand presence and customer engagement.
    • Marketing strategies aligned with business goals; optimized sales processes and market reach.

Education & certifications

Credentialed, continuously

Education

  • Master of Business Administration (MBA)

    Middle East University, Jordan — 2013

  • Bachelor’s Degree in Business Administration

    University of Jordan — 2011

Languages: Arabic (Expert) · English (Expert)

Certifications

  • Certified International Professional Trainer (CIPT)

    American Certification Institute, USA

  • Certified International Supply Chain Manager (CISCM)

    International Purchasing and Supply Chain Management Institute, USA

  • Certified International Marketing Manager (CIMM)

    American Certification Institute, USA

  • PMP Certification Preparation (In Progress)

    Process & Smith, Amman, Jordan

Publications

Research behind the practice

  1. 01

    Digital Security as the New Wealth: A Study on the Importance of Protecting Social Brands in the Digital Age

    Published 2023

  2. 02

    Effective Digital Transformation in Family-Managed SMEs in Jordan: The Impact of Intellectual Capital and New Managing Generations

    Published 2020

  3. 03

    Intellectual Capital and its Role in the Effectiveness of Internal Processes from the Viewpoint of the Managers Working in the Pharmaceutical Industry of Jordan

    Published 2013

Strategy notes in a linen-bound notebook beside a copper pen and Arabic coffee
Fig. 04 — Field notes, brand strategydesk study